Free visibility audit vs. comprehensive audit.
I start every clinic the same way: a free visibility audit. If it surfaces problems worth fixing, the next step is a monthly package, and the first month delivers a full comprehensive audit as the foundation. Here's the honest breakdown of what the free scan covers, what the comprehensive audit adds, and why it's the right place to start.
The free visibility audit is triage.
In the emergency department, triage doesn't treat anything. It identifies what's wrong and how urgent it is, fast. That's exactly what the free visibility audit does for your online presence.
I run a focused scan of your Google Business Profile, your website content, your local listings, and how your clinic shows up in search and AI tools. You get a short written summary by email: the three to five biggest things costing you patients, in plain language, with a sense of how urgent each one is.
It's free because it's fast for me to produce and because it shows you, with your own clinic's data, that I know what I'm looking at. No obligation follows it.
The comprehensive audit is the full workup.
Triage tells you the problem exists. The workup tells you exactly what's wrong, why, what to fix first, and what fixing it takes. This is the deep evaluation of your entire search presence across six pillars, each assessed and documented, and it's what the first month of any package delivers:
The six pillars
- Technical SEO & site health. Site speed, Core Web Vitals, mobile experience, indexing, and schema markup, with each issue flagged by severity.
- On-page SEO & content. Page titles, content quality, keyword targeting, author credentials, and the high-intent searches you should be winning but aren't, including the pages competitors rank with that you don't have.
- Google Business Profile. Categories, services, photos, posts, Q&A, and review profile, with how you compare to the clinics outranking you.
- Local citations & NAP consistency. Your name, address, and phone across every directory that matters, with each inconsistency documented.
- Backlinks & domain authority. The local and healthcare links building your authority, the gaps versus competitors, and any low-quality links to clean up.
- AI search visibility. How your clinic appears when patients ask ChatGPT or Google's AI where to go for care, and what's keeping you out of those answers.
You receive a branded PDF report with an overall score, a clear status rating for each of the six pillars, prioritized findings, specific recommendations, and a set of quick wins to start on the same week. It's a document you can hand to your office manager or web developer, and they'll know exactly what to do. From month two on, the package shifts to acting on it: fixing what the audit found, and the ongoing work that keeps you ranking.
Side by side.
| What you get | Free Visibility Audit $0 | Comprehensive Audit Month 1 of any package |
|---|---|---|
| Google Business Profile review | Quick scan | Full evaluation, rated |
| Website content review | Quick scan | Page-by-page, with keyword targets |
| Local listings check | Spot check | Full citation inventory |
| Technical site health | Not included | Full evaluation, rated |
| Competitor & content gap analysis | Not included | Included, with keyword table |
| AI search visibility check | Snapshot | Full evaluation, rated |
| Scoring & prioritization | Urgency noted | Overall /100 score, status rating per pillar, priority matrix |
| Deliverable | Short email summary | Branded PDF report with action plan |
| Tells you | What's wrong | What's wrong, why, what to fix first, and what each fix takes |
Why start with a package?
Think about what a single new patient is worth to your clinic, then what a patient who comes back, brings their family, and leaves a review is worth over a few years. If the work brings in even a handful of new visits, it pays for itself many times over.
The more practical answer: a package replaces guesswork. Without the audit, practices spend on the wrong fixes, like a redesign when the real problem was an incomplete business profile, or new content when the real problem was technical. The first month makes sure every dollar after it goes to the things that actually move patient volume, and the months that follow do the moving.
Not sure yet? Start with the free visibility audit. If the triage finds problems worth a full workup, you'll know, and the free findings carry straight into the comprehensive audit in month one.